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Family fame in the fast lane: The Unser Racing Museum
Courtesy: Marie Cimarusti

Family fame in the fast lane: The Unser Racing Museum

Editor’s note: It is with great sadness that we say goodbye to Al Unser (1939 – 2021). In late November, Mr. and Mrs. Unser granted us an interview to share stories about their family and their beloved museum. We present this article to the Unser Family with our condolences and in dedication to the memory of Big Al. 

ALBUQUERQUE, N.M. — Albuquerque’s own Unser family is world-famous for the sport of auto racing. The nine combined Indianapolis 500 wins by Al Unser, his brother Bobby, and son Al Jr. make this legendary family known to most everyone. Here’s an overview of the family history and the museum, followed by a Q&A with Al, Susan, his wife, and Tom MacDuffie, a 14-year volunteer at the Unser Racing Museum and its lead docent.

Louis and Marie Unser, the patriarch and matriarch of the family, moved from Switzerland to Colorado Springs, CO, and lived near the foot of Pike’s Peak. Louis had a keen interest in exploring the then-new automobile engines. That gene stayed in his family for generations. His three sons — Louis Jr., Joe, and Jerry Sr. — made it to the top of Pike’s Peak in a motorcycle and sidecar before there was even a road there. They became regular competitors in the annual Pike’s Peak Hill Climb race with Louis Jr. winning nine times.

Courtesy: Marie Cimarusti

It was Louis Jr.’s brother, Jerry Sr., whose branch of the family would lead to auto racing glory. Jerry Sr. and wife Mary, an accomplished pianist, moved to Albuquerque, NM, in 1936 where he opened a small garage. The couple had four sons, all of whom loved racing cars. Jerry Jr. and Louie were twins. Next came Bobby and then their youngest, Al. Bobby is one of only six drivers to have won the Indianapolis 500 three times (’68, ’75 & ’81). Al is tied with three others for the most-ever Indy 500 wins at four each (’70, ’71, ’78 & ’87). Al Jr., is a two-time winner (’92 & ’94). When Al Jr. started racing, he and his father picked up the nicknames “Big Al” and “Little Al.”

Creating the museum was Al’s vision. Visitors are invited to learn about the family history, the sport of auto racing, and are able to see some magnificent race cars up close. I recommend getting a preview from the museum’s website before your visit. There, you will also find the moving tribute to Bobby Unser who sadly passed away on May 2, 2021.

To gather information for this article, I visited the museum for an in-depth tour from Tom MacDuffie. I also had a telephone interview with Al and Susan shortly prior to Al’s sad passing on Dec. 9, 2021.

Unser Racing Museum Q&A

Courtesy: Marie Cimarusti

Building the Unser Racing Museum in Albuquerque suggests a special connection with our city. Can you please share how the family feels about Albuquerque?

Susan Unser: It’s always been Al and Bobby’s home. In racing, they were known as the “Unsers from Albuquerque.”  They enjoyed that. Albuquerque’s been good to us. As a way to honor the Unser Family, the State of New Mexico Legislature, under Governor Bill Richardson, was instrumental in funding the building of the Museum, which has operated for 17 years as a non-profit 501(c)3 corporation. It’s one of the first public/private partnerships in the state.

When did the museum originally open? What was the reason behind building it?

Tom MacDuffie: It opened in September of 2005. The reason behind having a museum was to share their passion for racing – Indy racing in particular, and to create something that would perpetuate the knowledge of Indy racing, especially with children.

Courtesy: Marie Cimarusti

Al, what’s it like to visit the museum?

Al Unser: It’s really a neat thing to go in there and be reminded of all the memories. I still get the chills.

Susan, were you already a racing fan when you met Al?

Susan: We’ve been married for 18 years and together for 25. When we built the museum, car racing was all new to me. It was quite a learning curve.

Was most of the museum collection owned by family members? 

Tom: Most of the collection was originally owned by Al Unser Sr. and Jr. and now is the property of the Foundation.

Al: It took Susan and me a very long time to gather up everything there.

What was the most generous donation given to the museum?

Tom: I believe the most generous donation is probably the 1962 Novi, rookie car of Bobby Unser in 1963. It was donated to the foundation by the Granatelli Family.

Susan, in addition to cars and racing, what were some other interests of Al and his brothers?

Susan: They loved snowmobiles and dirt bike racing. They liked being outdoors and they had a passion for just about anything that had an engine and required gas.

Courtesy: Marie Cimarusti

Tom, the museum gets high ratings on social media sites. Do people have to be knowledgeable about auto racing to enjoy the museum? What’s your favorite feedback from visitors?

Tom: No, definitely not. Guests who are not avid race fans seem to really enjoy all of the family history of the Unsers. Secondary to them is the realization of the amazing accomplishments of the Unser family in their endeavors. My favorite feedback from our guests is “WOW!” and hearing the amazement of how far the museum went beyond their expectations. Local Albuquerque people often say, “I drive by here all the time and never expected it to be this great.”

Al and Susan, how do you hope the Unser Family will be remembered?  

Al: I hope we’re remembered for what we’ve accomplished in the sport of racing.

Al & Susan: And, hopefully, for bringing some recognition to Albuquerque and the State of New Mexico.

This is an unedited user writing submission. The views, information, or opinions expressed in this article are solely those of the author and do not necessarily represent those of Best Version Media or its employees.