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WWE’s telling advertisers they’re better than live sports

WWE’s telling advertisers they’re better than live sports

For the first time since 2019, television networks will be making their annual upfront presentations to advertisers next week. WWE’s taken part in the Madison Avenue song-and-dance before, but they feel their recent financial success, and a strong streaming performance from WrestleMania 38, has them poised to really make some noise with sponsors in 2022. A glowing piece from Deadline,…

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