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WWE’s telling advertisers they’re better than live sports

For the first time since 2019, television networks will be making their annual upfront presentations to advertisers next week. WWE’s taken part in the Madison Avenue song-and-dance before, but they feel their recent financial success, and a strong streaming performance from WrestleMania 38, has them poised to really make some noise with sponsors in 2022. A glowing piece from Deadline, “WWE Poised To Jump Off Top Rope At NBCUniversal & Fox Upfront Pitches To Advertisers”, includes Chief Brand Officer Stephanie McMahon’s high-level pitch to potential partners: “It’s like athletic theater. It’s the story, that’s why you care… You’re swept up…

Read more at Cageside Seats