Steph Curry, Under Armour closing in on $1 billion lifetime deal
SAN FRANCISCO (BVM) – Steph Curry is coming off yet another impressive season in which he won his fourth NBA championship with the Golden State Warriors. However, the basketball superstar is continuing to find success off the court as well.
In a recent interview with Rolling Stone in which Curry discussed a multitude of topics including politics, his basketball career and his philanthropic efforts, it was also revealed that Curry is nearing a new lifetime deal with Under Armour that could be worth upwards of $1 billion. The deal would look to expand and solidify the Curry Brand in the same mold of Nike’s Jordan Brand.
After entering the NBA, Curry initially held a sponsorship with Nike which ended in 2013. He later signed with Under Armour, making around $4 million per year, and earned an extension with the company in 2015 as his NBA stardom continued to take off. The Warriors star has reportedly made $20 million annually through that deal which has added to Curry’s net worth of $160 million.
Curry’s current contract with Under Armour is set to expire in 2024. However, the relationship between the NBA superstar and Under Armour has not always been sunshine and roses. As the Rolling Stone article notes, in 2018, Curry considered leaving the company for one of its rivals if things didn’t change. Following a productive meeting with founder Kevin Plank, the Curry Brand was launched.
It appears the brand will continue on for sometime now. For many kids in this generation, the Curry Brand has quickly become what the Jordan Brand was initially in the 1990s and 2000s, with young basketball players excited about the potential of wearing Steph Curry shoes.
The Curry Brand features several product offerings ranging from shorts to hoodies to hats, but the shoes remain the most notable fixture. Throughout last season, the four-time NBA champion was often seen in his Curry Flow 9 shoes. Last month, he debuted the Curry 10 at his own basketball camp, with a release date for the new line yet to be determined.
Stephen Curry debuts the upcoming Curry 10 at Curry Camp 👀👀 pic.twitter.com/aNTHPUJqs1
— Nick DePaula (@NickDePaula) August 5, 2022
While Curry continues to make headlines off the court, it will soon be time to get back on the hardwood as the Warriors begin their title defense on Tuesday, Oct. 18 against LeBron James and the Los Angeles Lakers.
