fbpx
Favorites

© 2022 BVM Sports. Best Version Media, LLC.

Favorites

Steph Curry, Under Armour closing in on $1 billion lifetime deal

Steph Curry, Under Armour closing in on $1 billion lifetime deal
Steph Curry has been with Under Armour since 2015. (Credit: Kyle Terada-USA TODAY Sports)

SAN FRANCISCO (BVM) – Steph Curry is coming off yet another impressive season in which he won his fourth NBA championship with the Golden State Warriors. However, the basketball superstar is continuing to find success off the court as well.

In a recent interview with Rolling Stone in which Curry discussed a multitude of topics including politics, his basketball career and his philanthropic efforts, it was also revealed that Curry is nearing a new lifetime deal with Under Armour that could be worth upwards of $1 billion. The deal would look to expand and solidify the Curry Brand in the same mold of Nike’s Jordan Brand.

After entering the NBA, Curry initially held a sponsorship with Nike which ended in 2013. He later signed with Under Armour, making around $4 million per year, and earned an extension with the company in 2015 as his NBA stardom continued to take off. The Warriors star has reportedly made $20 million annually through that deal which has added to Curry’s net worth of $160 million.

Steph Curry shoes Curry 9 NBA Golden State Warriors
Steph Curry wore his Curry 9 sneakers throughout most of the 2021-22 season. (Credit: Cary Edmondson-USA TODAY Sports)

Curry’s current contract with Under Armour is set to expire in 2024. However, the relationship between the NBA superstar and Under Armour has not always been sunshine and roses. As the Rolling Stone article notes, in 2018, Curry considered leaving the company for one of its rivals if things didn’t change. Following a productive meeting with founder Kevin Plank, the Curry Brand was launched.

It appears the brand will continue on for sometime now. For many kids in this generation, the Curry Brand has quickly become what the Jordan Brand was initially in the 1990s and 2000s, with young basketball players excited about the potential of wearing Steph Curry shoes. 

The Curry Brand features several product offerings ranging from shorts to hoodies to hats, but the shoes remain the most notable fixture. Throughout last season, the four-time NBA champion was often seen in his Curry Flow 9 shoes. Last month, he debuted the Curry 10 at his own basketball camp, with a release date for the new line yet to be determined.

While Curry continues to make headlines off the court, it will soon be time to get back on the hardwood as the Warriors begin their title defense on Tuesday, Oct. 18 against LeBron James and the Los Angeles Lakers.

Originals

more
Why the Patriots can trust Bailey Zappe at quarterback

Why the Patriots can trust Bailey Zappe at quarterback

New England Patriots rookie quarterback Bailey Zappe filled in admirably during his first regular-season action…

Eagles secondary may be real star of undefeated start

Eagles secondary may be real star of undefeated start

With Jalen Hurts and the Philadelphia Eagles offense taking the 2022 season by storm, the…

Mississippi State’s Mike Leach: Wedding advice guru

Mississippi State’s Mike Leach: Wedding advice guru

Mississippi State upset No. 17 Texas A&M on Saturday but Bulldogs head coach Mike Leach…

Braelon Allen making the most of his NIL deals

Braelon Allen making the most of his NIL deals

Wisconsin Badgers running back Braelon Allen has obtained numerous NIL deals.

Penn State pledge Jameial Lyons proves ‘best in PA stay in PA’

Penn State pledge Jameial Lyons proves ‘best in PA stay in PA’

Four-star edge rusher Jameial Lyons is headed to Penn State next fall. If not for…

Jordan Travis uses NIL deals to aid Hurricane Ian victims

Jordan Travis uses NIL deals to aid Hurricane Ian victims

Florida State quarterback Jordan Travis is using NIL deals to help raise funds for Hurricane…

Shedeur Sanders launches ‘#2 BBQ Sauce’ in latest NIL deal

Shedeur Sanders launches ‘#2 BBQ Sauce’ in latest NIL deal

Shedeur Sanders is one of college football’s top NIL earners, and the Jackson State quarterback…

Sister Jean throws first pitch at Cubs game at 103 years old

Sister Jean throws first pitch at Cubs game at 103 years old

Loyola University’s Sister Jean Dolores Schmidt, 103, threw out the ceremonial first pitch during the…

SUGA of BTS joins list of K-Pop Golden State Warriors fans

SUGA of BTS joins list of K-Pop Golden State Warriors fans

BTS member SUGA showed off his Golden State Warriors fandom in an Instagram post, adding…

Tyler Parker’s viral photo is just the beginning

Tyler Parker’s viral photo is just the beginning

Tyler Parker is a 14-year-old sophomore already getting DI offers for his 6-foot, 290-pound frame.…

Jared McCain, Duke basketball commit, racks up NIL deals

Jared McCain, Duke basketball commit, racks up NIL deals

Duke basketball commit Jared McCain has racked up numerous NIL deals, making him one of…

Georgia pledge Joenel Aguero leads new wave for Massachusetts

Georgia pledge Joenel Aguero leads new wave for Massachusetts

Joenel Aguero looks to represent the state of Massachusetts at the University of Georgia.

Dan Orlovsky celebrates Jimmy Garoppolo’s safety blunder

Dan Orlovsky celebrates Jimmy Garoppolo’s safety blunder

San Francisco 49ers quarterback Jimmy Garoppolo stepped out of the back of the end zone…

Kostas Antetokounmpo aiming for Bulls final two-way contract

Kostas Antetokounmpo aiming for Bulls final two-way contract

Kostas Antetokounmpo is set to compete for the Chicago Bulls final two-way contract following his…

LiAngelo Ball joins LaMelo on Hornets training camp roster

LiAngelo Ball joins LaMelo on Hornets training camp roster

LiAngelo Ball signed a free agent contract with the Hornets and will join his younger…

Malik Hartford headed to Ohio State ‘to play in the big games’

Malik Hartford headed to Ohio State ‘to play in the big games’

Lakota West standout Malik Hartford has continued to prove why he is one of Ohio’s…

Notre Dame had fifth-most players on NFL kickoff rosters

Notre Dame had fifth-most players on NFL kickoff rosters

Notre Dame had the fifth-most former players on NFL kickoff rosters with 37, leading the…

City of Houston had most players on NFL kickoff rosters

City of Houston had most players on NFL kickoff rosters

Houston tied Miami for the city with the most former high school players on NFL…

Teddy Bridgewater returns to former HS as coaching help

Teddy Bridgewater returns to former HS as coaching help

Teddy Bridgewater was spotted coaching up his former high school Thursday night, as the Miami…

Roderick Robinson II is UCLA bound and ready for it

Roderick Robinson II is UCLA bound and ready for it

Roderick Robinson II is healthy this season for Lincoln High School and it shows. The…