Coyotes to have Goodwill logo on helmets; Top NHL helmet ads
PHOENIX (BVM) – The Arizona Coyotes will wear helmets with the Goodwill logo for all home games and practices starting with the 2022-23 NHL season. The multi-year partnership with the donated clothing and discounted household goods store has Coyotes fans begging for it to be a joke, while NHL fans had a heyday making “poverty franchise” jokes about the NHL’s least valuable team.
Poverty franchise, squatting in someone else’s house wearing 2nd hand store advertisements is just pic.twitter.com/z33eEEZAbo
— GreatLockerRoomGuy (@johnnyrockets27) November 3, 2022
In honor of the Coyotes’ Goodwill-sponsored helmets, here are the top 5 NHL helmet ads that previously had the internet doing a double take.
5. Toronto Maple Leafs – Scotiabank
The Maple Leafs may be one of the most profitable teams in the NHL, but that didn’t stop them from sinking low enough in accepting a rival-colored, red advertisement on their helmets.
With the official start of training camp, we proudly announce Scotiabank as the team’s helmet partner for the 2020-21 season.
Thank you @scotiabank for your continued support of the Maple Leafs and hockey in Canada. pic.twitter.com/UzTNGlUAfS
— Toronto Maple Leafs (@MapleLeafs) January 4, 2021
4. Dallas Stars – 7-Eleven
The Stars had the 7-Eleven logo on their helmets and fans found the convenience store ad to be a bit tacky.
7-Eleven will be our Official Road Helmet Sponsor for the 2021-22 season.
📝: https://t.co/ZPad9df9zp pic.twitter.com/EZ78ZkhhQn
— z – Dallas Stars (@DallasStars) September 24, 2021
3. Toronto Maple Leafs – TikTok
The Maple Leafs donned the TikTok logo on their helmets and NHL fans poked fun at the partnership with what was still widely considered a dancing app for teens.
NEWS: social media platform TikTok will have its logo on the Toronto Maple Leafs' helmets for the 2021-22 season as part of a one-year deal. pic.twitter.com/wGGuZXhZQf
— Mark J. Burns (@markjburns88) October 13, 2021
2. Chicago Blackhawks – Belle Tire
The Chicago Blackhawks had the Belle Tire logo on their helmets for the 2021-22 season. The smiling cartoon of a tire mascot looked a bit odd on a group of grown men playing professional hockey.
Some of the new NHL helmet sponsors for 2021-22:
Seattle Kraken: Climate Pledge/Amazon
Chicago Blackhawks: Belle Tire
Detroit Red Wings: Meijer
Pittsburgh Penguins: Bold Penguin pic.twitter.com/YP8aPldxzG— Mark J. Burns (@markjburns88) September 23, 2021
1. Pittsburgh Penguins – PPG Paints
The Pittsburgh Penguins had the PPG Paints logo on their helmets and the decal could win most hideous as it was just big, blocky and blue.
Our friends at @PPG will be the first-ever helmet entitlement partner for the upcoming hockey season.
Full details on our new 𝓅𝒶𝒾𝓃𝓉 𝒷𝓊𝒸𝓀ℯ𝓉𝓈: https://t.co/BUUsLJRH2S pic.twitter.com/SOVEdCMW6E
— Pittsburgh Penguins (@penguins) January 4, 2021
