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Goodyear, NASCAR extend partnership ‘to push boundaries’

Goodyear, NASCAR extend partnership ‘to push boundaries’
Goodyear has been the "official tire of NASCAR" since 1997. (Credit: Jasen Vinlove-USA TODAY Sports)
Matthew Morris

DAYTONA BEACH, Fla. (BVM) – NASCAR’s longest standing corporate partnership will continue well into the future as NASCAR is signing a multi-year contract extension with Goodyear. This will take the relationship beyond the five-year contract extension the two groups signed in 2017 that was set to end this year. The tire manufacturer will once again be the exclusive tire supplier for NASCAR’s top three series – Cup, Xfinity and Trucks – like it has been for the last 25 years.

Goodyear won the “tire wars” in 1997 when it became the “official tire of NASCAR.” The company provided over 100,000 tires a year for the three series. Prior to that, the tire company had been involved with NASCAR since 1954 when Goodyear did its first NASCAR test at Darlington Speedway in South Carolina. Darlington is also where Goodyear sponsored the Goodyear 400 which will once again take place in 2023 as part of the new agreement. 

“Goodyear has been a trusted partner to the NASCAR industry since 1954, playing a critical role in our shared pursuit to deliver the best racing in the world,” NASCAR president Steve Phelps said. “For more than 25 years, Goodyear Eagle tires have been the only component that connects the stock car to the racetrack. Our continued partnership will allow us to push boundaries and innovate our racing product for generations to come.”

Since that first test in 1954, Goodyear has introduced new innovations in the tires supplied. The most recent is an 18-inch wheel for NASCAR’s Next Gen car but the company has also created radial tires and rain tires. 

“From our manufacturing plants to offices around the world, racing is ingrained in our culture, and the importance of our relationship with NASCAR is reflected in the quality, performance and engineering we put into every Goodyear Eagle race tire,” chairman, chief executive officer and president at Goodyear Richard J. Kramer said. “Our performance on the racetrack plays an active role in the success of the sport and inspires the development of our consumer tires, fueling our commitment to take performance and innovation to the next year.”

The “official tire of NASCAR” will continue to be Goodyear as the longest standing partnership in NASCAR continues into the future.