College football’s 10 highest earning NIL newcomers

8. Jaden Rashada, $419K

The No. 7 quarterback in the Class of 2023 has officially settled into his move to Arizona State after a rollercoaster recruiting cycle that came with a late switch from Florida. Rashada enters the year as the sixth-highest valued NIL earner out of the 2023 incoming quarterback group with early potential to grow his baseline. The Sun Devils freshman already inked a deal with State Bicycle Co. which was facilitated by JTM Sports.

The Arizona State quarterback passed for over 3,000 yards in his final high school season to go along with 32 passing touchdowns on the year. Rashada will be a part of an upcoming battle for the starting job between quarterbacks Trenton Bourguet and recent Notre Dame transfer Drew Pyne. His $419,000 valuation comes with over 25,000 followers on Instagram and over 13,000 on Twitter.