College football’s 10 highest earning NIL newcomers

6. Zachariah Branch, $613K

The highest valued player at the wide receiver position from the Class of 2023, Branch has combined his impressive play on the field with an ever growing social media presence. The Nevada native currently has over 97,000 followers on Instagram as well as 75,000 on TikTok that have contributed to his $613,000 NIL valuation. Branch signed an NIL deal recently with the House of Victory collective, and is already set to open his NIL initiative, along with others, on a meet and greet.

The No. 1 wide receiver from the Class of 2023 tallied 753 yards, 45 receptions, and 11 touchdowns during his senior season at Bishop Gorman in Nevada, and helped the school to a 5A state championship during his junior campaign. Branch will slot into a USC wide receiver group that will get a ton of work with quarterback Caleb Williams at the helm and could be in for a breakout opening season.