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The five most profitable college football programs

ou football sooners Brent Venables
Oklahoma Sooners head coach Brent Venables during the second half against the Arkansas State Red Wolves at Gaylord Family-Oklahoma Memorial Stadium. (Credit: Kevin Jairaj-USA TODAY Sports)

4. Oklahoma 

The 2021 season was the final campaign under current USC head football coach Lincoln Riley and before leaving, he helped lead the Sooners to 11 wins but fell short in the Big 12 championship game. Legendary head coach Bob Stoops took over and captained OU to an Alamo Bowl win over No. 15-ranked Oregon.

The Sooners are leaving the Big 12 for the SEC next season and they could be one of the teams to make the most money in the conference after it was reported that they generated $132.7 million and had a profit of $78.5 million, meaning they spent $54.2 million to run the football program in 2021.

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