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Caitlin Clark launches Gatorade NIL deal with ‘You Can Too’ ad
Credit: © Joseph Cress/For the Register/USA TODAY NETWORK

Caitlin Clark launches Gatorade NIL deal with ‘You Can Too’ ad

IOWA CITY, Iowa (BVM) – Iowa Hawkeyes women’s basketball star Caitlin Clark is the newest face of Gatorade. Clark signed a multiyear NIL deal with the sports-fuel drink company – allowing the brand to use her name, image and likeness for advertisements. 

Gatorade’s announcement on Tuesday morning was accompanied by an online advertisement titled, “You Can Too” – which can be viewed below. 

“I was once that little Iowa girl who was inspired to dream big – real big,” Clark states in the video for Gatorade. “And that dream was more than women’s basketball. It was possibility that I turned into reality. I’m still that girl from Iowa, but now, it’s my turn to inspire. If I can drop 40, you can drop 50. If we can draw 56,000 fans, you can draw 57. If I can sign with Gatorade, you can too.” 

Clark is now the fourth college athlete to sign with Gatorade; she joins UConn women’s basketball guard Paige Bueckers, Colorado quarterback Shedeur Sanders and Penn State running back Nick Singleton. This is a full circle moment for Clark, who was named the Gatorade’s girls basketball player of the year in 2019 and 2020.

It’s unclear how much Clark will make off her Gatorade partnership, but it’s widely assumed that it is a lucrative deal. For example, Bueckers was estimated by the Wall Street Journal that she could be earning $1 million a year between her deals with Gatorade and another company called StockX. 

One clear part of the endorsement deal is that Gatorade will donate $22,000 to the Caitlin Clark Foundation, which focuses on empowering youth through sport.

Clark’s NIL valuation by On3 currently sits at $777,000 (updated last Wednesday). Gatorade now joins Nike, State Farm, Buick, Topps and H&R Block on her NIL portfolio.