The Ohio State football team is poised to benefit from a shift in administrative philosophy in Columbus, marked by the appointment of a new school president, Ted Carter, and athletic director, Ross Bjork. The change signals a departure from the previous approach led by Gene Smith, who prioritized the interests of the Big Ten conference over Ohio State's individual competitive advantages. The new administration, with Bjork at the helm, is poised to leverage opportunities in Name, Image, and Likeness (NIL) and capitalize on Ohio State's strengths in a more aggressive manner, signaling a shift towards prioritizing championship victories over conference-wide harmony. This shift is underscored by coaching staff changes and a newfound adeptness in navigating the world of NIL through the 1870 Society collective. The Buckeyes are expected to shed their previous restraints and emerge as formidable contenders in college football.

By the Numbers
  • Newly appointed school president: Ted Carter
  • New athletic director: Ross Bjork
  • Key focus on leveraging Name, Image, and Likeness (NIL) for competitive advantage
State of Play
  • Shift towards prioritizing championship victories over conference-wide harmony
  • Coaching staff changes and adeptness in navigating the world of NIL through the 1870 Society collective
What's Next

The Buckeyes are expected to shed their previous restraints and emerge as formidable contenders in college football.

Bottom Line

The Ohio State football program is set to undergo a transformative phase under the new administration, focusing on leveraging competitive advantages and prioritizing championship victories, marking a departure from the previous emphasis on maintaining harmony within the Big Ten conference.