WWE is refraining from signing outside free agents, a strategy influenced by Endeavor's management of the UFC roster, where maintaining excessive control over fighters and salaries solidified the organization's dominance. This mirrors WWE's brand-centric approach, making nearly every name expendable except for a select few. With stars moving to AEW, WWE remains focused on its current assets, prioritizing financial considerations over star ratings. The comparison with the Dana White Contender Series to WWE NXT emphasizes a similar approach in maintaining control and costs. This indicates that WWE's future contract negotiations and roster management will align with the principles observed in the UFC, leading to less incentive to sign free agents from other organizations.

By the Numbers
  • Endeavor purchased the UFC in 2016
  • Several big names have signed with All Elite Wrestling
  • Ronda Rousey and Conor McGregor generated massive amounts for the UFC
  • Names like Deonna Purrazzo, Mercedes Mone, Kazuchika Okada, Will Ospreay, and Jay White have moved to AEW
  • Charlotte Flair and Bayley recently re-signed big deals
State of Play
  • WWE is focused on current assets, prioritizing financial considerations over star ratings
  • Drew McIntyre's future with the company remains uncertain
  • Comparison of the Dana White Contender Series to WWE NXT highlights a similar approach in maintaining control and keeping costs down
What's Next

Future contract negotiations and roster management in WWE are likely to align with the principles observed in the UFC, leading to less incentive to sign free agents from other organizations.

Bottom Line

WWE's strategy of refraining from signing outside free agents, influenced by the model observed in Endeavor's management of the UFC roster, reflects a brand-centric approach that prioritizes financial considerations, mirroring the organization's approach to negotiations and roster management.