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Tiger Woods Unveils Sun Day Red Lifestyle Brand Under TaylorMade, Explains Rule of Threes Inspiration

Tiger Woods Unveils Sun Day Red Lifestyle Brand Under TaylorMade, Explains Rule of Threes Inspiration

Tiger Woods revealed his new lifestyle brand, Sun Day Red on Monday — it’s under TaylorMade, but it’s a standalone company after Woods left Nike. There are a lot of questions to ask, but the biggest one for me is … why is it three words? After all, Woods wearing red on Sundays would mean it should be called Sunday Red, right? But as TaylorMade CEO David Abeles explained that it has to do with “the rule of threes,” and then how golf is played in the “sun” and not just on Sundays. So it’s Sun Day Red! Here’s the...

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