The WNBA Canada Game returns with the Sparks and Storm facing off in Edmonton, Alberta, on May 5, following the success of last year's inaugural event in Toronto.

The Big Picture

The WNBA's expansion into Canada highlights the league's commitment to growing its fanbase beyond the U.S. and exploring potential new markets for franchise opportunities.

By the Numbers
  • This will be the fourth WNBA preseason game played outside the U.S.
  • The 2024 WNBA season commences on May 14.
State of Play
  • Edmonton, Alberta, will host the upcoming Sparks-Storm preseason game, emphasizing Canada's basketball enthusiasm.
  • Future WNBA expansion teams are on hold until 2026, with potential interest in Toronto as a candidate for a new franchise.
What's Next

The WNBA is strategically leveraging media rights and partnerships to support its expansion plans into Canada, tapping into the growing momentum around women's sports.

Bottom Line

The return of the WNBA Canada Game signifies the league's proactive approach in exploring new markets and engaging with international audiences, setting the stage for potential future expansion and heightened visibility for women's basketball.