Top 5 richest Colorado Buffaloes based on NIL

 5. Jimmy Horn Jr.

Less than a month before Colorado’s season opener, Horn Jr.’s father was sentenced on drug-related charges. Despite this challenge, the wide receiver delivered a career-high performance in the Buffs’ season opener and saw his NIL worth double. 

Following Week 1 of the 2024 season, the young receiver saw his NIL valuation soar from $212,000 to $454,000 – after tallying 198 receiving yards on seven receptions and scoring a touchdown against North Dakota State. 

Players like Horn Jr. exemplify why NIL is great for college athletes: 

“I was able to talk to [my dad],” Horn Jr. said about the last conversation he had before his father’s incarceration. “That was my last time talking to him before — so you just got to go even harder, you feel me? And it just felt good to talk to him. That just pushes me even more. It’s a lot of adversity that go on through life.”  

Horn Jr.’s NIL deals include Colorado’s NIL collective, 5430 Alliance, and companies such as Freddy’s Frozen Custard & Steakburgers.  

Freddy's NIL partnership with Jimmy Horn Jr. pic.twitter.com/STY2GTyhl5

— Jessica Martinez (@Jessica75897817) November 7, 2024