Oklahoma's softball program has eclipsed its men’s basketball counterpart in ticket sales for the 2024 fiscal year, generating over $2.6 million, nearly $600,000 more than men’s basketball. This trend comes as the softball team boasts four consecutive National Championships, drawing significant fan support, especially after opening their new stadium, Love’s Field, with a capacity of 4,200. In comparison, men's basketball has struggled, with lower attendance and performance since reaching the Final Four in 2016.

By the Numbers
  • OU softball generated over $2.6 million in ticket sales for 2024.
  • Men's basketball earned nearly $600,000 less in ticket sales.
Yes, But

While OU softball's success is clear, the disparity in ticket sales reflects broader issues within the men’s basketball program, including lack of recent success and waning fan interest, as noted by criticism from former players and commentators.

State of Play
  • OU men's basketball is facing criticism for poor attendance and performance.
  • OU softball is entering its season with high expectations and strong fan engagement.
What's Next

As the basketball season progresses, Oklahoma will need to improve performance and fan engagement or risk further disparity in support compared to the softball program. Both teams have upcoming home games that could affect attendance and revenue.

Bottom Line

The clear disparity in ticket sales highlights a critical moment for the Oklahoma men’s basketball program, urging a reassessment of strategy and performance to reignite fan interest, especially as the successful softball program continues to excel.