The University of Sioux Falls has entered a multi-year partnership with NIKE and BSN SPORTS, designating NIKE as the official apparel, footwear, and uniform provider for its 19 athletic programs. This collaboration will streamline the distribution process of NIKE products through BSN SPORTS, aligning with USF's rebranding efforts to enhance team performance and identity. The decision to partner with NIKE was influenced by input from student-athletes and staff, aiming to improve the overall USF athletic experience. Teams will begin transitioning to NIKE gear in the 2025-26 season. The partnership is expected to bolster recruitment efforts by offering high-quality, reputable gear.

By the Numbers
  • 19 athletic programs will be outfitted by NIKE.
  • The transition to NIKE uniforms and equipment will start in the 2025–26 athletic season.
State of Play
  • The partnership aligns with ongoing efforts to modernize USF's athletic branding.
  • BSN SPORTS will provide tailored services to enhance team operations and support.
What's Next

As the 2025-26 season approaches, USF will focus on the strategic rollout of NIKE apparel and equipment, with initiatives planned for enhancing brand integration across all sports. Continued engagement with student-athletes will be essential to ensure that the new gear meets their needs and expectations.

Bottom Line

The partnership with NIKE and BSN SPORTS positions Sioux Falls Athletics for greater visibility and competitiveness, ensuring student-athletes will benefit from high-quality gear while enhancing USF's overall athletic brand identity.