Houston Athletics has relaunched Shasta's Kids Club for the 2026-27 seasons, offering engaging membership benefits for children in 8th grade and under. The club aims to enhance young fans' experience with free admission to home Olympic sport events and select games in football, men’s and women’s basketball, and baseball. Each member will receive a t-shirt, a personalized credential, and access to exclusive events, with registration available until September 5 for $35. The initiative emphasizes community involvement and excitement for Houston Cougars athletics.

By the Numbers
  • Registration for Shasta's Kids Club costs $35.
  • Membership includes free admission to all home Olympic sports and select games in key sports.
Yes, But

While the club offers great benefits, some argue that the reach of such programs can be limited, primarily benefiting local families who can easily attend the games. Additionally, potential concerns regarding access and awareness in underserved communities have been raised.

State of Play
  • Shasta's Kids Club registration is open until September 5.
  • Football season tickets for the Cougars are on sale, with prices starting at $150.
What's Next

As the registration deadline approaches, there may be increased promotional efforts to boost membership. Additionally, fans can anticipate updates regarding the upcoming football season and potential changes in membership benefits based on community feedback.

Bottom Line

Engaging youth in sports through initiatives like Shasta's Kids Club not only builds a future fan base but also strengthens community ties, emphasizing the importance of making sports accessible and enjoyable for all local families.