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UCLA commit Jada Williams inks partnership with Spalding
Spalding has made 16-year-old basketball phenom Jada Williams a brand ambassador. (Courtesy: Spalding)

UCLA commit Jada Williams inks partnership with Spalding

LA JOLLA, Calif. (BVM) – High-profile athletes are already benefiting from the NCAA’s changes to its NIL policy, and Jada Williams has done it before even stepping foot on a college campus.

The La Jolla Country Day star point guard and UCLA women’s basketball commit recently entered into a multiyear partnership with Spalding, becoming a brand ambassador for both basketball equipment and sportswear. The 16-year-old will front campaigns, collaborate on a limited-edition basketball series and engage in programs aimed at growing women’s youth basketball.

Williams is a four-star recruit and the No. 21-ranked prospect in the Class of 2023. She was recently selected to play for the USA in the FIBA Americas U16 tournament, earning all-tournament team honors and her first gold medal. After averaging 19.1 points, 5.3 rebounds and 3.6 assists as a sophomore, Williams chose UCLA over programs such as Arkansas, Baylor, Notre Dame, Texas and others. She is the Bruins’ first commitment for their 2023 class and the only player in the HoopGurlz Top 25 rankings to commit.

Boasting more than 12,000 Twitter followers and another 300,000-plus followers on Instagram, Williams will fit right in with the rest of Spalding’s roster that includes Damian Lillard, DeMar Derozan, Matthew Dellavedova and Ezi Magbegor.