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Bryce Young gifts team headphones after NIL deal with Beats
Bryce Young continues to thrive as college football's top NIL earner with his latest deal with Beats By Dre. (Credit: Butch Dill-USA TODAY Sports)

Bryce Young gifts team headphones after NIL deal with Beats

TUSCALOOSA, Ala. (BVM) – Alabama quarterback Bryce Young has become one of college football’s biggest earners in the new NIL era. Young’s NIL valuation currently stands at $3.3 million according to On3, which is the top mark in college football and fourth in On3’s NIL 100 rankings behind just Bronny James, Mikey Williams and Arch Manning. 

Since August, Young has signed lucrative deals with Dollar Shave Club, NOBULL, Dr. Pepper and Nissan. Now, he is adding another deal to the list with a very popular brand: Beats By Dre. Young revealed his latest deal on social media Thursday with a post that featured customized Crimson Tide headphones.

It is not the first college football star to sign on with Beats By Dre, as USC quarterback Caleb Williams and Jackson State star Shedeur Sanders have each done the same. Over the winter, Williams gifted new pairs of Beats headphones to members of the USC women’s basketball team.

Following his deal, Young decided to make a similar gesture, gifting new headphones to several of his Alabama teammates. The reaction from the guys in the locker room was priceless.

The kind gestures between teammates continue to be one of the most positive things to come out of the new NIL era in college sports, and it should only continue to strengthen the bond between an already tight Alabama squad. 

On the field, Young will look to continue his bid for a second consecutive Heisman Trophy. So far this season, the junior quarterback has thrown for 408 yards and six touchdowns, five of which came in Bama’s season opener against Utah State — a 55-0 victory for the Crimson Tide.

Following a close 20-19 win over Texas last week, the Crimson Tide will turn their focus to another non-conference game against UL Monroe before opening SEC play on Sept. 24 versus Vanderbilt.

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