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Dale Earnhardt Jr. reveals throwback sponsor in race return

Dale Earnhardt Jr. reveals throwback sponsor in race return
Dale Earnhardt Jr. unveiled an ode to his debut Mom 'N' Pop's scheme for his race at Florence Motor Speedway. (Credit: Joshua S. Kelly-USA TODAY Sports)
Mike Roberts

TIMMONSVILLE, S.C. (BVM) – Before hopping into his iconic No. 8, and later on No. 88, Dale Earnhardt Jr. began his NASCAR career racing the No. 31 Mom ‘N’ Pop’s Chevrolet. Now spending his time driving late model stock cars, Earnhardt is giving an ode to his debut scheme.

With a return to Florence Motor Speedway on Feb. 10-11 in the works, Earnhardt unveiled a throwback to his former car as he teamed up with Mom ‘N’ Pop’s for the upcoming race. 

The former NASCAR Cup Series driver will make a return to the track for his second late model stock race since November after finishing ninth in the South Carolina 400.

Like his recent sponsor unveiling, Earnhardt partnered with Bass Pro Shops before the November race to deliver a throwback to the No. 3 car his father drove in the 1998 NASCAR All-Star Race. With another chance to have some fun with the scheme, Earnhardt has gone back to his roots.


Following his run at the South Carolina 400, Earnhardt hinted that he might return again after lauding the experience. 

“It’s a fun little race track,” Earnhardt told Frontstretch following the race. “[Florence general manager] Steve Zacharias and his team have done an amazing job with the race track, trying to do everything they can. They don’t have a whole lot of funding and they got the place looking really good.

“It’s fun and I want to come back. Had a good time. The car was fast and I think we can come back here and have some more fun. We’ll see.”

The No. 31 Mom ‘N’ Pop’s car that Earnhardt will feature was first raced during his introduction to the NASCAR Busch Series. In his opening at the 1996 Carolina Pride at Myrtle Beach Speedway, Earnhardt qualified seventh and finished 14th after driving in the late model race earlier in the same day.

With only one race on his agenda this time around in the Mom ‘N’ Pop’s car, Earnhardt is hoping for some more enjoyable conditions.