Top 5 richest NIL earners in college softball

No. 3 – Jordy Bahl

Bahl, a sophomore right-handed pitcher for the Oklahoma Sooners, has a NIL valuation of $60,000. She’s been able to grow quickly in the NIL space and is the only underclassman to become one of the top five earners. Even more impressive, she lands at No. 44 overall on the Women’s NIL top 100 list. 

Bahl had a lot of eyes on her early on. She committed to the Nebraska Cornhuskers in the eighth grade before she switched to sign with the nation’s No. 1 softball team. The attention surrounding her as one of the top players in college softball hasn’t died down since. 

Bahl’s journey in helping lead the Sooners to win the 2022 national championship is a big reason as to why she saw a boost in NIL worth. Now, she has over 91,000 total followers on social media. She often posts about paid partnerships to her 61,000 followers on Instagram. They include deals with NFM (home furnishing store), Academy Sports + Outdoors, Glad, Scooter’s Coffee and H&R Block. She also charges $50 for a personal video message on Cameo.