Top 5 richest NIL earners in college softball

No. 2 – Maya Brady 

Brady, a junior for the UCLA Bruins, has a NIL valuation of $72,000 as one of the most recognizable names on and off the softball field. She’s widely known for the fact that her uncles are seven-time Super Bowl champion, Tom Brady, and two-time World Series champion, Kevin Youkilis. 

Maya’s accomplishments and big family name have led her to become the second-most followed college softball player (over 100,000 total followers). Her biggest platform, Instagram (96,000 followers), is often used to promote her partnerships – like this one with Sprouts Farmers Market.

The most esteemed deal that Maya holds is arguably with retail giant, Champion. She also had deals with American Eagle Outfitters and Wescom Credit Union. She ranks No. 42 overall on the Women’s NIL top 100 list. Notably, by the looks of her social media, she doesn’t try to play off the famous Brady name in order to get more NIL deals.