USC’s New Athletic Director Jennifer Cohen: Navigating Big Ten Transition while Balancing NIL Space and Sports Drama-Free Success
Key points:
- USC's new athletic director, Jennifer Cohen, faces significant tasks such as managing the Big Ten transition and navigating the NIL space
- Maintaining a positive relationship with football coach Lincoln Riley and creating a drama-free athletic department are crucial for USC's success
- The article emphasizes the importance of stability and positive change in USC's athletic department
USC’s new athletic director, Jennifer Cohen, faces several significant tasks in her new role. She will navigate the transition to the Big Ten conference, manage the evolving landscape of name, image, and likeness (NIL) rights in college athletics, work to create a drama-free department, and maintain a positive relationship with football coach Lincoln Riley. Cohen brings experience from her previous position at Washington and is poised to make an impact at USC.
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