WWE and Endeavor Merge to Form TKO, an Exciting New $21.4 Billion Sports Entertainment Company
Key points:
- WWE and Endeavor merge to form TKO, a new $21.4 billion sports entertainment company
- TKO will house the UFC and WWE brands
- Executives from TKO rang the opening bell at the New York Stock Exchange to signal the start of the new company
UFC and WWE have officially merged to form TKO, a new $21.4 billion sports entertainment company. The merger was announced in April and was celebrated with the ringing of the opening bell at the New York Stock Exchange. Endeavor Group Holdings has a controlling interest of 51 percent in TKO, while existing WWE shareholders hold a 49 percent stake. The new company will be led by Endeavor CEO Ari Emanuel, with Vince McMahon serving as executive chairman. UFC president Dana White is now the CEO, while current WWE CEO Nick Khan will be the president of the pro wrestling brand. TKO aims to provide unrivaled experiences for fans worldwide.
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