10 richest California HS football stars based on NIL in 2023

No. 9 – Peyton Woodyard

St. John Bosco safety Peyton Woodyard has a NIL valuation of $151,000. He’s ranked No. 85 overall in the national high school football NIL rankings.

His social media following of 32,000 followers across Instagram and X and his performance on the field as the No. 4 safety in the country by 247 Sports Composite (Class of 2024) both contribute to his marketability. In May, Woodyard cashed in thanks to a NIL deal with grooming brand Bevel.  

Woodyard is an Alabama commit, and the Crimson Tide statistically have one of the biggest college football fan bases. For Woodyard, his college decision process was “never about NIL,” but being committed to the program certainly helps by many accounts.