Mission Foods Becomes Title Sponsor of NHRA Drag Racing Series
Key points:
- Mission Foods has become the title sponsor of the NHRA's premier professional series, which will now be known as the NHRA Mission Foods Drag Racing Series.
- The partnership between Mission Foods and NHRA will include significant activation at the track and nearby store locations for all 21 national events.
- Mission Foods will fully integrate at all NHRA Mission Foods Drag Racing Series events and will have a presence on social media, digitally, and during NHRA on FOX broadcasts.
Mission Foods has been named the title sponsor of the NHRA’s premier professional series, which will now be known as the NHRA Mission Foods Drag Racing Series. The multi-year deal will commence in the 2024 season and follows a successful partnership between the two companies this year. As part of the sponsorship, Mission Foods will have a strong presence at all 21 national events, including significant activation at the track and nearby store locations. The popular Mission #2Fast2Tasty NHRA Challenge will also continue in 2024 with an increased purse and expanded schedule.
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