The Seattle Seahawks and Dallas Cowboys set viewership records with their Week 13 Thursday Night Football matchup, which was exclusively broadcasted on Amazon Prime. The game attracted over 15 million viewers, making it the most-watched video in Prime's broadcasting history. Despite the high viewership, the Seahawks lost to the Cowboys 41-35.

Why It Matters

This article highlights the growing popularity of streaming platforms like Amazon Prime for sports broadcasting, as viewers have the option to watch games on-the-go. It also emphasizes the significance of the Seahawks' loss in their playoff race.

By the Numbers
  • The Seahawks vs. Cowboys game on Amazon Prime attracted over 15 million viewers.
  • This viewership number broke the previous record set by the Minnesota Vikings vs. Philadelphia Eagles matchup in Week 2.
Yes, But

The high viewership numbers cannot overshadow the fact that the Seahawks lost their third consecutive game and are facing a crucial matchup against the San Francisco 49ers in Week 14.

State of Play
  • The Seahawks' loss to the Cowboys puts them in a challenging position in their quest for a playoff spot.
  • The team will need to bounce back and secure a win against the 49ers to improve their chances.
Bottom Line

The Seahawks and Cowboys made viewership history on Amazon Prime, but the Seahawks' loss highlights the importance of their upcoming games for their playoff aspirations.