Buffalo Bills coach Sean McDermott apologized for citing the 9/11 hijackers during a team meeting four years ago to emphasize the importance of communication. McDermott called a second meeting later that day to apologize to his players, and he reiterated his apology to his current team following the publication of an article revealing his previous comments. McDermott acknowledged the significance of the 9/11 attacks and expressed regret for not effectively communicating his point.

McDermott's apology highlights the importance of sensitivity and good communication skills, particularly when discussing tragic events like 9/11. It serves as a reminder of the need for leaders to be aware of how their words may be interpreted by others.