The money game: 10 richest LSU athletes based on NIL

5. Will Campbell, football 

Campbell holds an NIL valuation of $756,000 – placing him at No. 51 in On3’s national NIL top 100 list. 

The LSU offensive lineman rose in the NIL rankings after his dominant freshman campaign back in 2022. Now, he has close to 28,000 followers on Instagram to capitalize from. 

Campbell is an ambassador for Raising Cane’s. He also has an NIL agreement with Sunshine Quality Solutions – which is a fitting partnership considering that he has an agricultural background and grew up on a farm in Louisiana. Campbell starred in a commercial for the John Deere equipment dealer, shown below. 

You need the right equipment 🏈🚜 in field to block out any hurdle along (🐷) the way @will_campbell66 WPS #johndeere #arkansas #LSU #NIL @MattMoscona @On3NIL @Pete_Nakos96 @lsutigerswire @LSUBarstool @1045espn @espn @HitThatLineAR @SECNetwork @ESPN_SWLA @ESPNRadioNOLA pic.twitter.com/G2oHxeTNPY

— Sunshine Quality Solutions // John Deere Dealer (@SunEquipJD) September 20, 2023