The money game: 10 richest LSU athletes based on NIL

3. Flau’jae Johnson, women’s basketball 

Johnson holds an NIL valuation of $1.1 million. Her seven-figure NIL worth currently ranks No. 15 among all college athletes. 

Johnson negotiated over $2 million in brand deals as a freshman, according to Forbes. Those include contract deals with PUMA, Powerade, Tampax, Amazon and Doritos. 

She is incredibly marketable across the board because of her exposure – not only as an LSU star but also as a rapper. Many can recall she made national headlines at 14 years old when she got the Golden Buzzer on America’s Got Talent (2018) and shone once again on America’s Got Talent: All-Stars (2023). These days, she’s even collaborating with Lil Wayne to get her name out as a serious music artist. 

18-year-old Flau'jae Johnson has signed an NIL deal with Puma.

A McDonald's All-American and hip-hop artist, she'll make her debut for LSU this fall. pic.twitter.com/9ga5WkaQDQ

— Front Office Sports (@FOS) September 9, 2022