CBS will utilize advanced technology for Super Bowl LVIII, with robotic cameras set up around Las Vegas and a 1,000-foot fly cam. The network plans extensive pregame coverage with interviews, features, and a formal kickoff show at 6 p.m. ET. The production will include a record 165 cameras and will offer an alternate broadcast on Nickelodeon tailored to a younger audience. Kickoff is at approximately 6:30 p.m. ET, and the game will be presented in 1080p High Dynamic Range (HDR) and 4K HDR. Taylor Swift's potential attendance is a key talking point, and CBS seeks to smoothly integrate her presence without interrupting the game. Analyst Tony Romo's performance will be closely watched, and the audio audience is estimated at over 25 million listeners. CBS has a chance to surpass last year's viewership record of 115.1 million, driven by significant momentum from recent games.

By the Numbers
  • CBS plans to use a record 165 total cameras for the Super Bowl
  • Estimated 25 million+ audio audience for the game
  • Last year's Super Bowl attracted a Nielsen audience of 115.1 million
Yes, But

While CBS plans extensive pregame coverage and an alternate broadcast on Nickelodeon, some might find the focus on potential celebrity appearances distracting from the game itself.

State of Play
  • CBS to air Super Bowl LVIII, with extensive pregame coverage and an alternate Nickelodeon broadcast
  • Advanced technology, including robotic cameras and a 1,000-foot fly cam, will be utilized for the production
  • Potential for a record-breaking viewership, given recent high viewership for playoff games
What's Next

The Super Bowl's success and CBS's production approach will likely shape future event broadcasts and potential innovations in sports media.

Bottom Line

CBS is gearing up for an innovative and expansive Super Bowl LVIII production, maximizing technology, celebrity presence, and alternative broadcast options to engage a diverse audience and potentially break viewership records.