Los Angeles Clippers Unveil New Nautical-Themed Logo and Navy Blue Uniforms for 2024-2025 Season at Intuit Dome
The Los Angeles Clippers have unveiled a new logo and uniforms as part of a massive rebrand ahead of their move to the Intuit Dome for the 2024-2025 season. The new logo features a nautical theme with a ship inside a C-shaped compass, emphasizing the team's maritime roots.
The Big PictureThe rebrand signifies a shift in focusing on the Clippers' name and legacy, with the phrase "Make Waves" being integrated into the franchise's new identity.
By the Numbers- The Clippers will showcase the new logo and uniforms at the Intuit Dome, their new $2 billion arena.
- The new primary logo incorporates a navy blue ship with basketball lines etched into its hull within a C-shaped compass.
- Clippers owner Steve Ballmer considered a team name change but opted for a rebrand focusing on the Clippers' name and roots.
- The team's efforts to enhance home-court advantage in the new arena coincide with the rebrand, aimed at energizing fans.
The Clippers' new logo and uniforms represent a strategic shift to honor the team's heritage and evoke fan excitement, coinciding with their move to the Intuit Dome.
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