The Los Angeles Clippers have unveiled a new logo and uniforms as part of a massive rebrand ahead of their move to the Intuit Dome for the 2024-2025 season. The new logo features a nautical theme with a ship inside a C-shaped compass, emphasizing the team's maritime roots.

The Big Picture

The rebrand signifies a shift in focusing on the Clippers' name and legacy, with the phrase "Make Waves" being integrated into the franchise's new identity.

By the Numbers
  • The Clippers will showcase the new logo and uniforms at the Intuit Dome, their new $2 billion arena.
  • The new primary logo incorporates a navy blue ship with basketball lines etched into its hull within a C-shaped compass.
State of Play
  • Clippers owner Steve Ballmer considered a team name change but opted for a rebrand focusing on the Clippers' name and roots.
  • The team's efforts to enhance home-court advantage in the new arena coincide with the rebrand, aimed at energizing fans.
Bottom Line

The Clippers' new logo and uniforms represent a strategic shift to honor the team's heritage and evoke fan excitement, coinciding with their move to the Intuit Dome.