Women’s NCAA tournament, led by star Caitlin Clark and Iowa, aims to maintain the remarkable momentum of women's college basketball, with ESPN reporting their highest viewership since 2008–09.

The increasing popularity and viewership of women's college basketball are setting the stage for the women's final to potentially outdraw the men's, a significant shift in the sports broadcasting landscape.

• 476,000 average viewers across games on ESPN and ABC for women's college basketball.
• 9.9 million viewers for LSU's victory over Iowa, the most-viewed women’s college hoops telecast.
• Last year's UConn–San Diego State men's final drew 14.69 million viewers, the lowest on record.

The potential for the women's final to surpass the men's final in viewership is contingent on the matchups and the competitive nature of the games.

• ESPN had record viewership for the Final Four weekend, Elite Eight, and Sweet 16 in the '23 tournament.
• Clark's presence has significantly boosted viewership across different networks and platforms.

The possibility of the women's final outdrawing the men's final could mark a historic moment for women's college basketball and reshape broadcasting perceptions.

The surge in viewership for women's college basketball, driven by star players like Caitlin Clark, presents a transformative opportunity for the sport to eclipse traditional viewership boundaries and perceptions.