IndyCar is evaluating the potential for a permanent return to The Thermal Club after hosting the $1 Million Challenge as a bridge between races. The event, initially a pre-season testing opportunity, has evolved into an in-season test and non-championship race for cash, prompting discussions on its future direction following the conclusion of this year's challenge.

The Big Picture

The move to engage fans by offering tickets at $500, down from the initial $2000 fee, with a limited availability of 2000 tickets has received positive feedback for providing a distinctive experience with all-access perks. However, the consideration of potentially low fan turnout raises questions about the event's suitability for full points allocation in the future.

By the Numbers
  • The event at The Thermal Club serves as an intermediary between IndyCar races, shortening the long six-week gap.
  • Tickets for spectators were priced at $500, substantially less than the initial $2000 cost.
  • A cap of 2000 tickets was set for public availability at the event.
State of Play
  • Penske Entertainment CEO Mark Miles highlighted that the event's success will be gauged by feedback from drivers, teams, and the overall racing outcome.
  • The introduction of fans to the private facility garnered positive responses for offering a unique, all-encompassing experience.
What's Next

Following the conclusion of the $1 Million Challenge, IndyCar will assess feedback from participants and fans to determine the future potential of The Thermal Club as a regular venue on the race calendar.

Bottom Line

IndyCar's exploration of The Thermal Club's viability reflects a strategic effort to enhance fan engagement and bridge gaps in the racing schedule, with considerations on balancing exclusivity with wider audience accessibility for potential future events.