IndyCar considers future of Thermal event with fan input and racing outcomes
IndyCar is evaluating the potential for a permanent return to The Thermal Club after hosting the $1 Million Challenge as a bridge between races. The event, initially a pre-season testing opportunity, has evolved into an in-season test and non-championship race for cash, prompting discussions on its future direction following the conclusion of this year's challenge.
The Big PictureThe move to engage fans by offering tickets at $500, down from the initial $2000 fee, with a limited availability of 2000 tickets has received positive feedback for providing a distinctive experience with all-access perks. However, the consideration of potentially low fan turnout raises questions about the event's suitability for full points allocation in the future.
By the Numbers- The event at The Thermal Club serves as an intermediary between IndyCar races, shortening the long six-week gap.
- Tickets for spectators were priced at $500, substantially less than the initial $2000 cost.
- A cap of 2000 tickets was set for public availability at the event.
- Penske Entertainment CEO Mark Miles highlighted that the event's success will be gauged by feedback from drivers, teams, and the overall racing outcome.
- The introduction of fans to the private facility garnered positive responses for offering a unique, all-encompassing experience.
Following the conclusion of the $1 Million Challenge, IndyCar will assess feedback from participants and fans to determine the future potential of The Thermal Club as a regular venue on the race calendar.
Bottom LineIndyCar's exploration of The Thermal Club's viability reflects a strategic effort to enhance fan engagement and bridge gaps in the racing schedule, with considerations on balancing exclusivity with wider audience accessibility for potential future events.
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The summary of the linked article was generated with the assistance of artificial intelligence technology from OpenAI