The 110th Grey Cup and the 2023 Grey Cup Festival have been honored with Sport Tourism Canada’s PRESTIGE Award for Canadian Event of the Year, recognizing exceptional sport tourism initiatives in Canada. The event brought together players, teams, volunteers, and fans for a memorable celebration, with a significant economic impact on Canada.

By the Numbers
  • The 2023 Grey Cup Festival and championship game generated $73.5 million in economic impact.
  • There were a total of 223,216 attendees over six days, with 33,835 visitors to the region.
  • The event led to approximately $20.8 million in visitor spending.
State of Play
  • The 110th Grey Cup and 2023 Grey Cup Festival were recognized as the Canadian Event of the Year by Sport Tourism Canada.
  • The event highlighted the dedication of fans, staff, volunteers, and partners in bringing the vision to life.
Bottom Line

The 110th Grey Cup and the 2023 Festival receiving the Canadian Event of the Year award showcases the success of the event in uniting various stakeholders and contributing significantly to the Canadian sport tourism industry.