Caitlin Clark continues to break records, now focusing on TV ratings as Iowa progresses in the Women’s NCAA Tournament, with recent games setting new viewership records.

The Big Picture

The surge in TV ratings driven by Clark's performances reflects a growing interest in women's college basketball and elevates Iowa's visibility nationally.

By the Numbers
  • Iowa's NCAA Tournament game vs. Holy Cross drew 3.2 million viewers on ABC, the most ever for a first-round game.
  • ESPN attracted 4.9 million viewers for Iowa's second-round win over West Virginia, setting a new non-Final Four viewership record.
Yes, But

While Clark's individual prowess is evident, Iowa's vulnerability as a team was highlighted in the West Virginia game, emphasizing the need for collective strength.

State of Play
  • Iowa, led by Clark, is moving forward with the 1-seed, eyeing a potential record-breaking matchup in the Elite 8.
  • A game against 5-seed Colorado awaits, with the possibility of facing LSU for a rematch of last year's championship game.
What's Next

Ahead lies a game against Colorado and a potential showdown with LSU, signaling the opportunity for further record-breaking TV ratings in the Women's NCAA Tournament.

Bottom Line

Clark's record-shattering performances are not only showcasing her talent but also propelling Iowa into the national spotlight, potentially reaching unprecedented TV ratings heights in the upcoming tournament matchups.