Michael Jordan and Dean Smith's influence led to the adoption of the argyle pattern in the North Carolina Tar Heels' basketball uniforms over 30 years ago. The design decision, driven by a collaboration involving the iconic coach and player, introduced a unique aesthetic to the team's look, setting them apart in the NCAA tournaments.

The Big Picture

The incorporation of the argyle pattern not only reshaped the team's visual identity but also became a symbol of North Carolina's athletic apparel, extending beyond basketball to various sports programs.

By the Numbers
  • The argyle design debuted during the 1991-92 season after conversations with Dean Smith, Michael Jordan, and designer Alexander Julian.
  • The move to Nike as part of the uniform change allowed the program to showcase the brand on a larger scale.
State of Play
  • The argyle pattern has become a staple across North Carolina athletics since 2015, enhancing the overall uniform aesthetic.
  • Alexander Julian's influence extends to various aspects of the school's fashion, demonstrating a lasting impact on the university's image.
Bottom Line

The collaboration between Dean Smith, Michael Jordan, and Alexander Julian not only transformed the North Carolina Tar Heels' basketball uniforms but also cemented the iconic status of the argyle design, showcasing the enduring power of their collective vision in shaping a distinctive brand identity.