After a stunning performance in the NCAA Tournament, Jack Gohlke, the breakout star of the 2024 event, quickly gained national attention, leading to numerous NIL opportunities and collaborations, including a major partnership with TurboTax. Gohlke aims to leverage his sudden fame and partnerships to set an example for future student-athletes in navigating the fast-paced world of NIL deals effectively.

By the Numbers
  • Gohlke scored 32 points and made 10 three-pointers in the upset victory against Kentucky.
  • His Instagram followers surged to over 75K after the game.
  • He collaborated with Campus Ink's NIL Store and TurboTax, among other brands.
State of Play
  • Gohlke is set to take part in the 3-point competition, All-Star game, and a TurboTax event at the Final Four weekend.
  • He has signed with a basketball agent and plans to focus on NBA opportunities while continuing his NIL work.
Bottom Line

Jack Gohlke's rapid NIL success and basketball prowess have propelled him into the national spotlight, allowing him to set an example for future student-athletes in navigating the complex world of NIL deals effectively.