How UConn-Purdue Men’s Championship TV Ratings Stacked Up Against Women’s Title Game

In this story: It once seemed unthinkable. The men's NCAA tournament had all the resources in the world. It had a red-letter television deal with CBS (and later Turner Sports as well). It had nearly a century of lore and mystique. Its dominance over the women's NCAA tournament from a sheer ratings standpoint seemed bulletproof, even in years when it was a clear loser in the entertainment department. Those days, as of Tuesday afternoon, are history. The NCAA women's national championship between South Carolina and Iowa on Sunday drew significantly more viewers than the men's championship between Connecticut and Purdue...