Women’s college basketball continues its ascent, with the women’s national championship game surpassing the men’s final for the first time this year.

By the Numbers
  • The UConn vs. Purdue game averaged 14.82 million viewers, a 4% increase from last year's championship.
  • The South Carolina vs. Iowa matchup drew 18.87 million viewers on ABC and ESPN, setting a new record.
Yes, But

The men's side had notable storylines, but they were overshadowed by the captivating women's matchup.

State of Play
  • Women’s basketball viewership has significantly surged, from 4.1 million in 2021 to 18.9 million this season.
  • Dawn Staley secured her 3rd national title, solidifying her legacy as one of the great coaches.
What's Next

The growth of women’s basketball and the impact of players like Caitlin Clark will be closely monitored in the upcoming collegiate season.

Bottom Line

The historic viewership milestone in women's basketball signals a noteworthy shift in sports interest, highlighting the game's evolving popularity and the influential narratives shaping its success.