Brianne Stepherson reflects on the evolution of women's basketball, praising the recent surge in talent and opportunities, particularly highlighted by standout performances in college basketball. The sport has garnered significant attention, with women's games attracting higher viewership than men's games. Stepherson, a former standout player turned terminal manager, recognizes the growing interest in women's basketball among men as well. She anticipates a bright future for the sport, especially with new avenues for players to profit from their name and likeness.

By the Numbers
  • Women's championship games: Women outdrew men, 18.7 million to 14.8 million viewers.
Yes, But

The evolving landscape of women's basketball still faces challenges despite recent success, including ongoing efforts to sustain and build upon the current momentum.

State of Play
  • Women's basketball experiencing a resurgence in popularity and interest.
  • Men showing increased engagement and support for women's basketball.
What's Next

Anticipation grows for the upcoming WNBA Draft and season, with expectations of further growth and success for women's basketball at all levels.

Bottom Line

The future of women's basketball looks promising as talent, viewership, and opportunities continue to expand, creating a positive trajectory for the sport and its athletes.