The future of bowling in the US looks promising as the sport continues to evolve and attract more participants, despite concerns about declining interest in traditional sports among younger generations. Industry reports show a significant increase in membership for the USBC, reflecting a growing popularity of the sport. The transformation of bowling alleys into modern centers with improved facilities and additional attractions is contributing to this positive trend.

By the Numbers
  • In the 1960s, there were 11,500 bowling alleys in the US, but now only about 3,000 remain.
  • Americans playing bowling at least once a year: Many
  • USBC membership statistics: 2020-21 - 850,669; 2021-22 - 1,053,129 (23.8% increase); 2022-23 - 1,093,909 (4% increase).
  • 8% increase in new bowlers compared to historical trends.
Yes, But

There is a general concern about the societal shift towards video gaming and social media, which may impact the future engagement with traditional sports like bowling.

State of Play
  • Growth in USBC's membership and increased interest in bowling among Americans.
  • Modernization of bowling centers to offer better facilities and more attractions.
  • Various leagues showing competitive standings and active participation across different age groups.
What's Next

The continued growth in USBC membership suggests a positive trajectory for the sport of bowling, with potential for further enhancements in facilities and engagement strategies to attract new participants and sustain the current momentum.

Bottom Line

Despite societal shifts towards digital activities, the resurgence in USBC membership and the modernization of bowling centers indicate a bright future for the sport, emphasizing the importance of adapting to changing preferences and offering enhanced experiences to attract and retain participants.