Earlier this year, Queen’s student-athletes Siobhan Sheerin and Tristan Burrell attended events run by SponsorshipX. SponsorshipX aims to create a space where innovation in business and marketing can develop. They host a variety of conventions that bring together industry leaders to shape the sponsorship marketing landscape. Burrell – a member of Queen’s Football – was invited to the SponsorshipX Academy in conjunction with the Grey Cup, while Woman’s Rugby’s Sheerin attended SponsorshipX Toronto in conjunction with the NHL All-Star Weekend. For Burrell, being selected for to attend the conference came as a surprise. “I wasn’t expecting [Queen’s Football Head] Coach…