Lancashire Chief Urges ECB for Title Sponsor & Broadcast Deal for Charlotte Edwards Cup
Lancashire's chief executive calls on ECB to secure a title sponsor and a separate broadcast deal for the Charlotte Edwards Cup amid their Tier 1 status award in 2025. The club's significant investments in women's cricket include a full-time squad and international pre-season tours.
By the Numbers- Lancashire to have a full-time squad of 15 professionals this year
- ECB committed to investing around £19 million in women's domestic cricket by 2027
No counterarguments or complexities noted.
State of Play- Lancashire pushing for increased investment in women's cricket following Tier 1 status
- Charlotte Edwards Cup falls under Sky Sports' TV rights but is largely available via online streams
- Move towards county model signifies the commercialization pace in women's sport
Potential for enhanced commercialization and growth in women's elite cricket with increased sponsorships and broadcasting deals
Bottom LineAs Lancashire leads in women's cricket investments, securing sponsorship and broadcast deals for the Charlotte Edwards Cup is crucial for the sport's commercial growth and recognition.
Read more at ESPNcricinfo
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