FedEx announces an NIL program for University of Memphis student-athletes, investing $5M per year for five years in promoting FedEx initiatives through football, men's and women's basketball, and additional women's sports.

By the Numbers
  • FedEx will invest $5 million per year for five years in University of Memphis student-athletes.
  • FedEx will focus the program on football, men's and women's basketball, and additional women's sports.
Yes, But

No significant counterarguments or complexities were highlighted in the article.

State of Play
  • FedEx will kick off the program at the University of Memphis' Spring Football Game on April 20, with various initiatives planned throughout the year.
  • The NIL activity is part of FedEx's broader sports sponsorship portfolio supporting various events and organizations in Memphis.
What's Next

FedEx's investment in NIL opportunities for student-athletes at the University of Memphis may pave the way for similar initiatives in college athletics, inspiring other corporate entities to follow suit.

Bottom Line

FedEx's groundbreaking commitment to investing in student-athletes not only benefits the athletes and the community but also sets a significant precedent for corporate support of NIL in college sports, potentially shaping the future landscape of such sponsorships.