The 2024 NWSL season is here, and women's soccer in the United States has never been more popular. For proof, look no further than the sparkling new $240 million rights deal the NWSL secured for the next four years. With the 2024 campaign kicking off the new media setup, excitement is at an all-time high. Add two expansion teams to the mix in the Utah Royals and Bay FC, and the NWSL is flexing its muscles. Unfortunately, while the new rights deal is a sign of stellar growth in U.S. women's professional soccer, it's also a complicated mess. Each week,...