Caitlin Clark signs record-breaking 8-year, $28M deal with Nike
Caitlin Clark is set to ink an unprecedented 8-year, $28 million deal with Nike, solidifying her place as the most prolific scorer in NCAA Division I history and the top WNBA draft pick.
By the Numbers- Initial name, image, and likeness deal expired in 2023-24 after earning about $3 million at Iowa.
- Under Armour and Adidas made offers of $16 million over four years and $6 million over four years, respectively.
Other brands like Under Armour, Adidas, and Puma were also in talks for sponsorship, with differing offers.
State of Play- Clark, at 22, has a massive impact on women's basketball, with record viewership in both NCAA and WNBA games.
- She is now aligned with Nike for a long-term partnership, enhancing her marketability and future prospects.
Clark's career trajectory suggests potential Olympic appearances and a lasting presence in the WNBA, with immense market value.
Bottom LineCaitlin Clark's groundbreaking Nike deal underscores her rising star power and long-term impact, marking a paradigm shift in sponsorship dynamics for women's basketball.
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