Laird Veatch was introduced as the new athletic director for Mizzou, emphasizing football, facility upgrades, and fundraising as key priorities.

By the Numbers
  • Veatch returned to Mizzou after previously working there from 1997 to 2006.
  • He highlighted the importance of football success and fundraising for the program's overall growth.
  • Veatch managed over $210 million in facility projects at Kansas State and spearheaded a $220 million football stadium renovation at Memphis.
Yes, But

Some may question the heavy emphasis on football success as a priority for the athletic department, potentially overshadowing other sports.

State of Play
  • Veatch expressed dedication to staying at Mizzou long-term and leading the Tigers to athletic excellence.
  • Fundraising and facility upgrades, including the $250 million Faurot Field North End Zone renovations, are top initiatives.
What's Next

Future efforts will focus on securing corporate support for Name, Image, and Likeness opportunities for Mizzou athletes.

Bottom Line

Veatch's appointment marks a new era for Mizzou athletics, prioritizing football success, fundraising, and facility improvements under his leadership.