Women's basketball is experiencing a surge in interest, prompting the question of whether now is the right time for aggressive expansion. The I-80 Football Show delves into all things Big Ten Football, covering each of the 18 teams weekly. Recent years have shattered the myth that investing in women's sports is unprofitable, with stars like Caitlin Clark and Angel Reese driving a significant spike in Women's basketball popularity. The show discusses the WNBA's need to leverage this growth but faces internal issues and the dilemma of whether to expand or address existing problems first.

By the Numbers
  • Women's basketball exploding in popularity
  • Women's tournament outselling and outperforming the men's in TV ratings
Yes, But

Differing opinions on whether the WNBA should focus on expansion or internal issues before growing.

State of Play
  • Women's basketball enjoying a significant surge in interest and support
  • Debate within the WNBA community on whether to expand immediately or address internal challenges first
What's Next

The WNBA faces a critical decision on whether to expand to capitalize on the sport's current popularity or address internal issues first to ensure long-term sustainability.

Bottom Line

The WNBA is at a crossroads, needing to decide between immediate expansion to seize the current wave of interest or resolving internal issues for long-term success and sustainability.