Sportiqe Opens Boutique Inside NBA Store in New York City

NBA and WNBA fans can shop a curated selection of merchandise at Sportiqe's new boutique. The entire basketball world and sportswear industry are in playoff mode, and the NBA Store on 5th Avenue is opening a special boutique inside the store in partnership with one of its brand partners, Sportiqe (the store is operated by Lids). With the excitement of the NBA Playoffs underway, Sportiqe has announced the launch of a dedicated boutique in the heart of New York City - its most significant retail presence to date - located inside NBA Store New York on Fifth Avenue, the league's...